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E-commerce

What we learned from E-commerce YC applications

Aggregate insights from real applications roasted on YC Roaster — the patterns YC partners look for, and the weaknesses that come up over and over.

Compare these aggregate benchmarks with your cofounder without sharing your own application.

YC Roaster AI scores, not YC admissions odds.

Apps analyzed

8

Average score

2.56 /5

Updated

Oct 9, 2026

Score breakdown — E-commerce average

App Completeness2.82/5
Early Traction2.41/5
Team Quality2.47/5
Market3.20/5
GTM2.36/5
Scalability2.44/5
Monetization2.23/5

Biggest weaknesses

Where E-commerce applications consistently fall short.

  • 1. Monetization2.23/5
  • 2. GTM2.36/5
  • 3. Early Traction2.41/5

Strongest dimensions

Where E-commerce applications tend to do well.

  • 1. Market3.20/5
  • 2. App Completeness2.82/5
  • 3. Team Quality2.47/5

Score distribution

0-1
1
1-2
1
2-3
3
3-4
3
4-5
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What our AI judge actually said

Anonymized critique from real E-commerce applications (shared with founder consent).

“59 customers and $5,430 total revenue is extremely early for a solo founder attempting to execute sourcing, logistics, payments, and growth simultaneously.”

5.6/10·Strong builder with excellent early CAC/AOV, but needs a cofounder and proof the next 500 customers come as efficiently.

“You are building a POS feature that will get commoditized before you prove the marketplace works.”

5.2/10·Real hustle and domain knowledge, but you need 50 active buyers and recurring revenue to prove this scales.

“You are a solo non-technical founder using AI tools to build a product you do not understand, with no co-founder and no clear plan to recruit one.”

5.2/10·Real demand signal from 50 weekly searches, but you need a technical co-founder and paying merchants in 30 days or this stays a WhatsApp concierge service.

“Manual fulfillment requiring the founder to physically visit stores and send WhatsApp messages cannot scale beyond dozens of queries.”

6.2/10·Real demand validated in underserved market, but needs technical cofounder to automate inventory sync and prove unit economics.

“You have impressive audit traction and ROI proof, but zero revenue and no evidence support teams will actually change their workflows or pay for your live queue.”

7.9/10·Strong execution with real merchant pull, but you need one paying customer using the queue daily to prove this converts from audits to revenue.

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